Tuesday 31 May 2016

2016 U.S. Consulate General Lagos Funding Opportunity

The Public Affairs Section of the U.S. Consulate General Lagos works with non-government organizations (NGOs), academic institutions and individuals to increase cooperation on issues of mutual interest. Contingent upon availability of funds, through small grants of less than $9,000, the U.S. Mission in Nigeria is able to provide financial support to a specific program or initiative that supports shared goals. Funded projects typically range from 5,000 to 9,000 USD.

Grants may be awarded to support the following goals:
  • Democracy and Human Rights – minority integration, human rights, transparency in government, freedom of media, empowerment of women and youth, and citizen participation in entrepreneurship
  • Mutual Understanding – culture, art, higher education, understanding American society and government
  • Global Issues – environment, energy independence and sustainability, counter-terrorism, immigration, and economic prosperity
  • Regional Security – transatlantic cooperation
Criteria for the grants are as follows:
  • Applicant should be a local Non-Governmental Organization (NGO) that is registered, or individuals based in, the following states:  Lagos, Ogun, Oyo, Osun, Ekiti, Ondo, Edo, Delta, Bayelsa, Rivers, Akwa Ibom, Anambra, Enugu, Imo, Abia, Ebonyi, and Cross River.
  • Applicant must give a project description and implementation plan.
  • Grants generally cover up to 12 months of activity.
  • Proposed projects should be innovative and feasible, with objectives that are sound and well-thought-out, and should clearly indicate the target audience.
  • Proposed projects should have clearly defined outcomes and evaluation methods.
  • Funding cannot be provided to pay ongoing salary costs.  Cost-sharing by the requesting organization is an important factor in evaluating grant proposals
Eligible Proposals shall consist of:
  • Applicant should fill out an  application form (SF424)
  • Organization/company profile, project description, detailed budget, activity timeline, discussion of the target audience, detailed expected outcomes. The budget must be comprehensive and specific. No block awards can be issued. The organization must have access to a bank account, as funding will be dispersed to grantees in installments by electronic bank transfer.
Public diplomacy grant proposals received will be reviewed and/or selected according to program needs and funding availability.  If you or your organization would like to apply for funding for a specific project, please send a detailed description of your project along with a budget to:
Public Affairs Section
U.S. Consulate General Lagos
2 Walter Carrington Crescent
Victoria Island, Lagos
Applications will be accepted from 15th May until 30th June, 2016, for projects to be implemented from September 1, 2016 until September 30, 2017.

Thursday 26 May 2016

'All Glass' New iPhone

Last month the world’s most accurate Apple AAPL +1.77% tipster revealed the company is working on a radical ‘all glass’ new iPhone. The news was met with cynicism and excitement in equal measure, and now a major Apple supplier has confirmed it…
Speaking at its annual shareholder meeting Allen Horng, chairman and chief executive of long time iPhone chassis maker Catcher Technology said Apple will make its 2017 iPhone using a glass casing.
Breaking down the radical shift, Horng said using a glass chassis would prove expensive and that Catcher requires “advanced processing technology” to pull it off. He also explained that the chassis would need to be reinforced by a metal frame.

The move is expected to go far beyond Apple’s previous glass backed iPhone 4 and iPhone 4S and rival Samsung’s recent Galaxy S and Note lines by using a single piece of glass for the whole exterior. Pull that off and Apple would certainly have a smartphone that looked like no other.
But it isn’t all good news.
Horng said that “As far as I know, only one [iPhone] model will adopt glass casing next year” and, given the range’s pricing, that would suggest the iPhone 8 Plus (Apple is expected to skip the iPhone 7S moniker for the iPhone’s 10th anniversary) or even the hotly rumoured iPhone Pro.

On top of this the iPhone 8 is tipped to transition to an OLED like many of its rivals, and feature an ‘Edgeless Display’ that eliminates the phone’s famously large top of bottom (chin and forehead) bezels.
All of which adds up to a device which sounds like it will more than makeup for the increasingly controversial omissions and depressingly familiar design of the upcoming iPhone 7.

Source: forbes.com

Friday 20 May 2016

4 Ways to Boost Ranking For Your Own Branded Terms

You're likely already familiar with optimizing your site for specific keywords. You may have a list of specific keywords and phrases you're targeting, or you may be more in the "add amazing content and see what happens," camp.
However, the idea of optimizing for branded keywords may not have crossed your radar. Branded terms are words or phrases that are specific to your company. They often include your business name, but also may include certain trademarked product names or your website name. For Apple, some examples of branded terms might be:
  • Apple
  • Apple Computers
  • Applecom
  • Apple dot com
  • Aple (a misspelled version)
  • Apple Phone
We want to rank for these branded terms because there are three main types of search queries: informational (e.g., looking for answers to a question), transactional (e.g., looking to make a purchase), and navigational (e.g., looking for a specific company).
People who fall into the third category are specifically looking for your business or website. If your site doesn't show up in the first few spots in the search engine results pages (SERPs), your competitors will be benefiting from these branded searches.
Fortunately, ranking for branded keywords isn't fundamentally different than ranking for more generic keywords. Here are four tips for ranking for your own branded terms.

1. Build up citations.

While it's obviously important to build up high-quality links to your site, non-linked mentions ("citations") can be just as important, particularly for locally-based businesses. When Google sees a website with many citations, it recognizes your website is an ongoing concern, active and current, and therefore worth being in the search results.
One of the best ways to build up these citations is to register your business with big data aggregators like Factual and Acxiom. Local search engines (including Google) license data from these aggregators to populate their own index with business-related data. So, if the data they have is inaccurate, your local search listings will also be inaccurate.
Other ways to gather citations include:
  • Getting your business listed in local directories
  • Getting mentions in local blogs
  • Getting listed in Yelp, Yellow Pages and Yahoo Local
If you're currently being outranked for your own branded keywords by other local businesses, try a tool like the Local Citation Finder. After plugging in your keywords, the tool will return a list of all the citation site listings for the top-ranking pages.

2. Keep your Google My Business listing up to date.

Considering the entire right-hand site of the SERPs is often dominated by Google maps and business listings, you'll definitely want to make sure your business name is listed here. 
When adding or reviewing your listing, make sure the following elements are in place:
  • Your business is properly categorized.
  • Ensure your NAP (name, address, phone number) are consistent with your other listings and citations.
  • Add relevant photos to jazz up your listing.
  • Include business hours and methods of payment.
  • Encourage customers or clients to leave reviews on your listing.

3. Optimize your social profiles for your brand name.

To dominate the first page of the SERPs for your brand name requires a number of different properties ranking for those phrases. Rather than focusing all your efforts on optimizing your consulting business, share the love with your social media pages and profiles as well.
Make sure you've built up some solid citations in Yelp and other local directories. However, you'll also want your social media properties to rank (preferably below your main company website).
The most important thing you can do to get your social media profiles and pages ranking for your branded keywords is to make sure your usernames and page names explicitly state the name of your business (no abbreviations or clever word plays). You can also include your branded keywords within your social media bios and page descriptions.
Google+ was the social networking site of choice for SEO but I find Facebook, Twitter, LinkedIn and even Pinterest are far more valuable these days. While links from these sites may not carry value in terms of "link juice," getting these profiles and pages to rank on the first page of the SERPs means more valuable search real estate for your brand.

4. Do on-site optimization of your branded keywords.

There's no substitute for using your branded keywords in strategic locations around your site. This will mean using your business name, website name and trademarked product names in:
  • Your title tags. Use the first few words of your tags to describe your business (using your generic keywords), and include your brand name at the end of the tag.
  • Where relevant, use your brand name in your header tags, meta descriptions, alt image tags and URLs
  • Reference your business name in your website and blog content, where it fits naturally
Your blog is key to improving your organic branded keyword rankings. For example, our company is known online as the "Payments Blog," which we optimize for. We are consistently adding useful, topical content that's of interest to our audience. Create blog posts and other types of content dedicated to discussing what it is your company does and who you are. We are constantly putting up information relating to the keywords we're going after.
Within this content, include mentions of your brand name or other branded keywords. Due to semantic search, Google will begin to associate those branded keywords with the services and products you provide -- even if you don't explicitly make that connection within your content.
If you're not ranking for your branded keywords, you could be losing all that valuable traffic to your competitors. Using the four strategies above, you stand the best chance of ranking for your business or website name, and other branded keywords.
Contributor: John Rampton
Source: entrepreneur.com

Monday 9 May 2016

Author Eileen Pollack: Lack of Encouragement Impacts Women’s Decisions in STEM

As a high school student, Eileen Pollack taught herself calculus because, as a girl, she was forbidden to enroll in the school’s advanced science and math courses. A member of Yale’s Class of 1978, she was one of the university’s first two women to graduate with a bachelor’s degree in physics. A professor of creative writing at the University of Michigan, Pollack is also an author of fiction and nonfiction, including “The Only Woman in the Room: Why Science is Still a Boys’ Club.”
You write that a lack of encouragement from your Yale professors influenced your decision against pursuing graduate studies in physics. In observing other female students, how important is receiving such feedback as they navigate decisions today to pursue academia or careers in STEM?
I think that was the main finding that I came up with. I didn’t know that going in, even in regards to my own experience. The first thing I figured out was that that was the main factor in why I hadn’t gone on so, of course, I was curious as to whether that applied to anybody else and certainly whether it was still a factor so many years after I had gone to school. I was really shocked at how many people said that had been their experience, too. When the [New York] Times article [“Why Are There Still So Few Women in Science?”] came out [in October 2013], it went viral and I heard from literally thousands of people and that was the chord … that resonated the loudest.
So many people wrote back to say that that’s why they hadn’t gone on and that they were really surprised thinking about their own experience to figure that out. And then even among women who had gone on, telling me how much now they realized the lack of encouragement had really hindered them. It was certainly the biggest factor for why otherwise very talented, competent, even confident women really hadn’t gone on. 
Has this been addressed?
I think the other shocking discovery was that when I would say to my former professors, [and] people in classrooms today, even young science professors, “What do you feel about this idea that so many women are not going on because they feel they are not being encouraged?” how strongly they came back with, “We don’t encourage anyone, male or female, black, white, anything. We just don’t believe in encouraging anyone because what we do is so hard, that if you need encouragement, that’s a sign that you should not go on in the field.” That confidence is the key, some great key requisite to being a great scientist.
People who were saying this didn’t realize, first of all, that everything in this society was actually discouraging women and minorities from going on and that unconscious gender bias meant that in fact they were encouraging some people and not others. They didn’t even realize in how many ways they encourage their white male students in ways that they don’t encourage and often, in fact, discourage their female students, and students of color and how many studies have borne this out. All the new gender bias studies bear this out that even in terms of how professors reply to emails, based on the perceived gender of the person, the perceived race, and that this fact is pronounced even for female faculty.
Why do you find that white male students are going forward despite this lack of encouragement?
First of all, if you’re a white male growing up in this society, you’re constantly receiving encouragement to go on in science in the form of all the images that you’re receiving. When you look at “The Big Bang Theory” and see that the scientists are [white] men except for Raj, who is Indian, ... [and] Penny, the white female that’s next door, is a science illiterate, you’re picking up those messages all the time.
It’s not surprising that by second grade, if you ask students of both genders to draw scientists, they almost always draw a white male with [Albert] Einstein flyaway hair. The fact that, when a girl wants to drop an advanced calculus class, her parents and teachers are more likely to say, “OK, yeah, it was too hard for you anyway.” Whereas [with] a boy, they say, “What do you mean you’re going to drop it? Just study harder.” All the societal pressures that make girls feel as if they’re too smart especially in the sciences – “No one will date them. They won’t be popular.” – don’t apply to boys. The boys are being encouraged. They’re also being raised, still, even today, to exude confidence, to never admit vulnerabilities.
I’ve heard from some young women at a really fancy private school … who said they joined the robotics club. There were three girls in the robotics club and when it came time to host the competition, the adviser said to the three girls, “You can be in charge of refreshments.” So they quit. That’s a form of discouragement that the guys are not experiencing. That teacher didn’t even realize what he was doing.
In your 2015 New York Times op-ed, “What Really Keeps Women Out of Tech,” you write about a study led by Sapna Cheryan, a psychology professor at the University of Washington, that indicates classroom decor contributes to whether female students sign up for a computer science class. Could you talk about this?
Some people said, “Oh, women must be really shallow to make such an important decision based on what is in the room.” But everybody does that. We all decide whether we fit in or not when we want to join somebody at lunch or move to a new town. [Cheryan] gave a really interesting example. She said, “When you’re thinking of whether you want to move somewhere, you look at, ‘Are there the kind of coffee shops I like? Or are you more a bar person? Do people have ski racks on the top of their cars? …’” We all want to fit in and we are very adept at processing cues about whether we’re going to feel comfortable in an environment.
If there are “Star Wars” pictures on the wall, and you, male or female, are really into “Star Wars” – it sounds like a stereotype, but … they are indicative of normal human behavior – you’re going to feel comfortable and say, “Yeah, I’ll take a class here.” If you walk in and it’s not the kind of movie you would watch, or you object to how messy and disgusting everything is in the room – six-week-old pizza lying around – you’re going to say, “This isn’t where I’m going to fit in.” Especially at the age at which girls and boys are making these kinds of decisions, are you sitting down and rationally figuring out the rest of your life? No, you’re thinking, “Do I want to take this class or not?”
They found that, even if it was an online class or a virtual classroom, they can get the people to want to take the online class more if the virtual class was neutral. So, it’s not making it all girlie, it’s just not making it so clearly a stereotypically techie environment.
At what age do you feel these gender biases start becoming entrenched in mindsets?
I think that girls are picking up these images even in elementary school. I think if parents notice the images, they can talk to girls … just to make the girl aware of what’s going on because I think awareness, it inoculates your child against picking up a lot of this stuff unaware. Junior high school is where really I think it’s critical because that’s where girls are picking up a lot of these attitudes. They’re not yet, many of them, critical enough to know how screwed up these attitudes are and to realize how much at that age of what they’re deciding could affect the whole rest of their lives. And, right through high school. Again, more girls maybe are taking advanced science and math classes than they did in my day, but are they taking the advanced placement exam at the end or saying, “I don’t want to take the exam. It’s too hard?” Are they going on to the next level? Are they signing up for a computer science class?
I think really if the girls themselves are aware, if their parents and their teachers and guidance counselors are made more aware of what’s going on at this less conscious level – junior high and high school are really important – then you won’t have girls getting to college as unprepared as I was or as many women still are.
The next phase is just in those first and second year courses in college. The professors not to think of them as weed-out courses where they’re going to get rid of anybody who’s not completely confident by then or completely well-prepared, who didn’t go to a great high school, who wasn’t encouraged to take these advanced classes. That can be a time of catching people up rather than weeding them out.
And then, finally, obviously the transition from when you get your degree to what you’re going to do after college. Are you going to go on to grad school? Are you going to get a job or are you just going to say, “You know, that was hard. I didn’t get any encouragement. Nobody is telling me I’m good at this.” and just find a different career path. That other phase of encouragement I think is crucial.
I think for people who do go on to grad school, … there are huge reforms that need to be made in making grad school … more humane for everybody involved, but at least we can get people that far.
Source: usnews.com

Wednesday 4 May 2016

WOMEN CARING FOR WOMEN INTERNATIONAL GRANT

This $5,000 grant is awarded to a female citizen of and currently living in a developing nation, who wishes to attend post-secondary studies, and who requires financial support in the pursuit of her educational goals. We have been offering this grant since 2007.

Link to application form: 
https://www.worldpulse.com/sites/default/files/rex/26271/66158/post_document/e95191e88d05d804269c707d5e77963b/wcfwapp2016-.pdf